New Balance Introduces New High Performance Footwear for Fall 2005

New Balance Shoes - For Fall 2005, New Balance Athletic Shoe, Inc. will launch a new line of innovative footwear for the performance athlete.  Since better fit leads to better performance, all in-line New Balance shoes are available in multiple widths and sizes.

RUNNING

For Fall 2005, the M/W970 will be introduced in the Cushioning segment of the running category. New Abzorb® EX premier cushioning technology in the heel and forefoot provides exceptional shock absorption and combines with a C-Cap® midsole and a Stability Web® for lightweight flexibility and cushioning. The all-new N-VentT midsole ventilation system provides for optimal airflow, the N-LockT system offers midfoot support, and a gusseted tongue works to keep debris out of the shoe, making the 970 a perfect choice for unsurpassed performance, fit and feel. The 970 will be available in two colors for men and one color for women in July. MSRP = $85.00

fast-paced training shoe for the performance runner looking for added support, the M/W901 will debut in the Lightweight segment of the running category for August 2005. Featuring Abzorb® SBS cushioning in the forefoot, Abzorb® cushioning in the heel and an Acteva LiteTM midsole for optimal compression set, the 901 unites cushioning and support with the TS2® pronation control system and the N-LockTM system for midfoot support. An N-Durance® outsole ensures maximum durability in high wear areas, while air mesh uppers and a blown rubber forefoot guarantee a lightweight ride. MSRP = $100.00

The M/W691 will launch in the Cushioning segment of the running category for June 2005. Designed with an innovative Abzorb® cushioning system in the heel, a C-Cap® midsole for additional cushioning and flexibility and unique mesh treatments and reflective details; the 691 appeals to both the serious and recreational runner seeking a smooth ride with cosmetic appeal. An N-Durance® outsole also provides maximum durability in high wear areas. The 691 will be available in three colors for men and women. MSRP = $70.00

TRAIL

The latest shoe in the Identity collection, the M/W004 will debut for June 2005. Combining comfort and breathability in a hip, fun style, the 004 features Abzorb® cushioning in the heel and the forefoot for exceptional shock absorption and injected molded EVA for a lightweight, cushioned fit. A molded sockliner provides a custom feel and 360-degree reflectivity provides a safety feature for night running. MSRP = $65.00

TRAINING

A lightweight runnable trainer, the MX815 will debut for men only in the Cushioning segment of the training category for Fall 2005. Featuring an Abzorb® sock insert, Abzorb® cushioning in the heel and forefoot and an Acteva LiteTM midsole for optimal compression set, the 815 is designed to provide maximum cushioning for high intensity workouts. A Stability Web® offers superior midfoot support in addition to an I.S.STM Internal Support System and a TPU Support Cage. The uppers are constructed with lightweight breathable mesh and are available in four different colors for July 2005. MSRP = $80.00 The MX/WX715 will launch in the Lightweight segment of the training category for July 2005. A lightweight trainer designed to provide an optimal blend of speed and comfort, the 715 features Abzorb® in the heel and forefoot for exceptional shock absorption and a Stability Web® for superior midfoot support. Mesh uppers offer breathability and support straps lock the foot in place. MSRP = $70.00

New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure, and kids. New Balance employs more than 2,600 people around the globe, and in 2004 reported worldwide sales of $1.5 billion.

Reprinted with the kind permission from New Balance Athletic Shoe, Inc.